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Trademark Registration

Do you want us to register your trademark in the IMPI?

Please leave us your contact information to get in touch with you and carry out the registration of your trademark. We are specialists in the registration of trademarks in Mexico with more than 23 years of experience.

    Trademark Registration in Mexico

    Trademark registration, is done in the Mexican Institute of Industrial Property (IMPI), which guarantees the protection of the rights and the exclusive use of the trademark.

    There are different types of trademarks, in Vadillo & King we take care of the whole process of the different types of trademark registration, relying on official platforms such as MARCIA.

    Trademark registration is important because:

    1. It gives you exclusivity of use as it is protected by the IMPI.
    2. The ® symbol provides credibility to your business.
    3. In case someone uses your distinctive symbols you will be protected by the Instituto Mexicano de Propiedad Industrial.
    4. You can grant licenses.
    5. You can use your logo in any media without worrying about someone else stealing or using it.
    6. You protect your graphic idea and corporate identity.
    7. Consolidate your business as a registered trademark

    The recommendation we give you is that you rely on a professional firm to carry out the trademark registration in IMPI.

    In order to perform a thorough analysis and ensure that the trademark registration will be concluded satisfactorily.

    Steps to carry out trademark registration in IMPI:

    Generally speaking, you should take into account important factors such as the phonetic and graphic similarity of the components that make up your brand.

    1. Perform a deep phonetic analysis to find similarities with existing trademarks with MARCANET
    2. Perform an analysis of graphic similarities to find similarities in terms of structural elements of the trademark that may prevent the trademark registration
    3. Properly fill out the forms requested by IMPI and make the payment in order to proceed with the analysis.

    Where are trademarks registered in Mexico?

    The trademark registration in Mexico is done in the Instituto Mexicano de la Propiedad Industrial also known as IMPI, this is the agency in charge of protecting the ownership of trademarks and logos throughout the national territory.

    Although it is the only institution in which the official trademark registration can be made, it is possible to find private organizations that coordinate with this organism so that the process can be carried out in a correct and professional manner.

    Trademark Registered ®

    How to know if a trademark has already been registered?

    The first thing is to choose the name and logo of the brand, then it is necessary to define precisely the commercial products or services to which the trademark is going to be applied; if you have any doubts as to which products or services these are, we will be pleased to guide you within our registration offer.

    Contact Us Online Trademark Registration

    How to know if a trademark has already been registered?

    In order for you not to have problems with the trademark registration at the time of filing, it is important that you first check that your trademark does not coincide with another one that is already in the IMPI's database

    But, how do I know if my trademark is available in the IMPI? For this purpose, the institution has online consultation services and tools called MARCANET y MARCia where you can check the availability of your trademark and logo at no cost and immediately.

    Get to know MARCANET

    The registration of a trademark grants the owner the exclusive right to use it and prevent third parties from marketing similar or identical products under the same trademark or using a similar trademark.

    1. It is legally protected.
    2. It guarantees you the exclusive right to exploit or use it in the market.
    3. It gives you distinction among competitors in the market.
    4. It raises the value of your company, since a trademark is an intangible asset.
    5. It gives you the possibility of licensing or franchising your trademark, making your business grow.

    To file a trademark before the Instituto Mexicano de la Propiedad Industrial (IMPI) the following is necessary:

    • Name and nationality of the applicant of the trademark registration, either individual or legal entity.
    • Address of the applicant of the registration, and of its commercial or industrial establishment if the trademark is already in use before applying for its registration.
    • A copy of the trademark to be registered.
    • Products or services to be protected.
    • Date of first use of the trademark in Mexico.

    Once we have this information, we proceed to file the trademark before the IMPI.

    Approximately 4 to 12 months in the IMPI

    Yes, the fact that a trademark is pending constitutes an expectation of rights.

    If a third party uses a trademark owned by you without your authorization, it is an infringer, and an Administrative Declaration of Infringement can be requested before the Mexican Institute of Industrial Property (IMPI).

    Yes, after 3 years from the concession, the Declaration of Use must be submitted and renewed every 10 years.

    The protection is territorial, meaning Mexico and its 32 states.

    How much does it cost to register a trademark?

    Consult our rates for trademark registration services in Mexico.

    We can also advise you on the registration of commercial notices, and the advantages of the publication (in the Gaceta Industrial of the IMPI) of trade names. We are trademark agents in Mexico for a multitude of industrial property agencies abroad; in the same way that we carry out the process of international trademark registration in any other country.

    If you are very urgent to register a trademark in Mexico, click here to purchase a trademark application online.

    Trademark use, Revocation and Renewal

    To avoid the revocation of a registered trademark, such trademark must be used within a period of three years from the date of registration.

    The declaration of revocation of a registered trademark for lack of use, is not automatic; it ought to be requested by the interested party through an administrative procedure before the Mexican Institute of Industrial Property (IMPI).

    When renewing the registration of a trademark (every ten years) the right holder must truthfuly declare having used the trademark in at least one of the products or services to which it applies, and not having interrupted such use for more than three years.

    We offer a renewal service with notifications to the client of the corresponding deadlines to enter the procedure on time and not let the registered trademark expire.

    FAQ’s about trademark registration

    Find out which are the frequently asked questions regarding the trademark registration process and you will certainly find the right answer to the process you wish to carry out.

    Which institutions are authorized to register a trademark?

    The IMPI is the only organization empowered to legally carry out the process of receiving applications for trademark registration as well as to protect the intellectual property rights of users who have already made the process before.

    However, there are legal firms that can help and advise you with the trademark registration process so that you can successfully complete the procedure.

    What can I register under the concept of trademark?

    A trademark can be defined as any name or figure that functions as an identifier and differentiator for your company, products or services before other similar ones within your commercial sector.

    Can I register a trademark for a copyrighted work?

    In order to register a trademark of a copyrighted work whether titles, images or other artistic or intellectual elements, it is necessary to have the corresponding authorization from the holder of such rights so as not to violate the law by making use of such creations without consent.

    Does making modifications allow me to register a trademark similar to another one?

    It is prohibited to register trademarks that have similarities with others already registered in the IMPI, since this counts as an infringement of the intellectual property rights of third parties.

    In order not to have any problems with the registration of your trademark it is essential that you present a unique name and sign that is distinguishable from other trademarks in the market.

    Does filing the application ensure me the trademark registration?

    Starting a trademark registration procedure involves a process carried out by the IMPI to determine if it is viable or not, considering that this new registration does not compromise any patent or copyright. In case it does not comply with these requirements, a negative resolution will be given to the application, so that initiating the process does not assure the trademark registration.

    How to enter MARCANET?

    In MARCANET you will be able to consult all the information related to the trademark registrations made in Mexico, through the link: official portal of trademark registrations MARCANET.

    To verify if the trademark you want to register is similar to any other, then you should use the MARCIA which is a powerful tool to phonetically compare the trademarks that are currently registered.

    This way you will be sure that you can carry out without any problem the registration of your trademark before the IMPI.

    How to consult CURP?

    It is very easy to obtain and consult your CURP, you can do it through the following link: official Government portal to obtain CURP.

    In case you do not know your CURP, please have the following information at hand:

    1. Name
    2. First last name
    3. Second last name
    4. Day of birth
    5. Month of birth
    6. Year of birth
    7. Sex
    8. State

    Service of Trademark Surveillance

    We have a surveillance service for the automated tracking of all trademak applications whose registration is requested before the Mexican Institute of Industrial Property (IMPI), and which bear some resemblance to the monitored brands of our customers; so that we can timely detect unfair traders seeking to abuse the gained prestige of the monitored brand; as well as considering a written opposition to the registration; or eventually, to challenge the trademark trying to take advantage of the commercial reputation (requesting its nullity before a court).

    Official Declaration of a Notorious or Famous Brand

    In those cases in which the trademark has a wide diffusion, we may process before the Mexican Institute of Industrial Property (IMPI) the official declaration of a notorious or famous brand. Both official declarations are of extraordinary importance to prevent the registration of identical marks in other classes of products or services unassociated with the products or services covered by a registered trademark.

    Types of trademark registration

    1. Colective Brands

    2. Certification Brands

    3. Commercial Notice

    4. Commercial Name

    5. Application for Protection of Distinctive Signs

    6. Holographic Trademark

    7. Sound Trademark

    8. Olfactory Trademark

    9. Commercial Image

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