The logo registration gives you the security that the use is not malicious, in other words, it allows you to maintain control over the use or misuse of your brand image and the connection it has with your products or services; at least over a decade. 

1. National protection.
2. It gives you the possibility of granting licenses for use.
3. It distinguishes your brand over your competition.
4. It gives you the possibility to achieve royalties due to the use of your image.
5. Protect that your image and brand are safe to avoid misuse or someone else taking over it.

The logo registration in Mexico is make in the Instituto Mexicano de la Propiedad Industrial or by its acronym IMPI.

Whether it is a natural or legal person, the following documentation is necessary:

• Name and nationality of the applicants.
• Address of the applicant of the logo registration and the establishment, whether is commercial or industrial.
• An example of the logo.
• Procedure payment.

These are the most important documents, but all the documentation you can find on the platform of the IMPI.

• Verify the disponibility: Through MARCANET you can access information about similar brands to see if your image is available nor does it look alike.
• Collect all the documents.
• Pay the procedure rate.
• Deliver the documents, whether it is online, physical or by mail.

The logo registration can be a lengthy process, because it may take between 4 to 12 months approx.

Yes, the use of the logo is not subject to the approval of the registration process, it is only waiting for legal support.

If a person uses your logo without your approval is call an offender, and in those cases you can request the IMPI, the Administrative Declaration of Violation.

Yes, every 10 years you need to renew your registration.

The protection that comes within the logo registration in Mexico is national, for which it is recognized in all 32 states.